Disneyland

Disneyland is a theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney initially envisioned building a tourist attraction adjacent to his studios in Burbank to entertain fans who wished to visit; however, he soon realized that the proposed site was too small for the ideas that he had. After hiring the Stanford Research Institute to perform a feasibility study determining an appropriate site for his project, Disney bought a site near Anaheim in 1953. The park was designed by a creative team hand-picked by Walt from internal and outside talent. They founded WED Enterprises, the precursor to today's Walt Disney Imagineering. Construction began in 1954 and the park was unveiled during a special televised press event on the ABC Television Network on July 17, 1955. Since its opening, Disneyland has undergone expansions and major renovations, including the addition of New Orleans Square in 1966, Bear Country in 1972, Mickey's Toontown in 1993, and in 2019. Additionally, Disney California Adventure Park opened in 2001 on the site of Disneyland's original parking lot.

Disneyland has a larger cumulative attendance than any other theme park in the world, with 757 million visits since it opened (as of December 2021). In 2018, the park had approximately 18.6 million visits, making it the second most visited amusement park in the world that year, behind only Magic Kingdom, the very park it inspired. According to a 2005 Disney report, 65,700 jobs are supported by the Disneyland Resort, including about 20,000 direct Disney employees and 3,800 third-party employees (independent contractors or their employees). Disney announced "Project Stardust" in 2019, which included major structural renovations to the park to account for higher attendance numbers.

History

20th century

Origins

The concept for Disneyland began when Walt Disney was visiting Griffith Park in Los Angeles with his daughters Diane and Sharon. While watching them ride the merry-go-round, he came up with the idea of a place where adults and their children could go and have fun together, though his dream lay dormant for many years. The earliest documented draft of Disney's plans was sent as a memo to studio production designer Dick Kelsey on August 31, 1948, where it was referred to as a "Mickey Mouse Park", based on notes Disney made during his and Ward Kimball's trip to the Chicago Railroad Fair the same month, with a two-day stop in Henry Ford's Museum and Greenfield Village, a place with attractions like a Main Street and steamboat rides, which he had visited eight years earlier.

When people wrote letters to Disney to inquire about visiting the Walt Disney Studios, he realized that a functional movie studio had little to offer to visiting fans, and began to foster various ideas about building a site near the Burbank studios for tourists to visit. His ideas evolved to a small play park with a boat ride and other themed areas. The initial park concept, the Mickey Mouse Park, was originally planned for an plot to the south, across Riverside Drive from the studio. Besides Greenfield Village and the Chicago Railroad Fair, Disney was also inspired by Tivoli Gardens in Denmark, Knott's Berry Farm, Colonial Williamsburg, the Century of Progress in Chicago, and the New York's World Fair of 1939.

His designers began working on concepts, though the project grew much larger than the land could hold. Disney hired Harrison Price from Stanford Research Institute to identify the proper area in which to position the planned theme park based on expected future growth. Based on Price's analysis (for which he would be recognized as a Disney Legend in 2003), Disney acquired of orange groves and walnut trees in Anaheim, southeast of Los Angeles in neighboring Orange County. The small Burbank site originally considered by Disney is now home to Walt Disney Animation Studios and ABC Studios.

Difficulties in obtaining funding prompted Disney to investigate new methods of fundraising, and he decided to create a show named Disneyland. It was broadcast on then-fledgling ABC. In return, the network agreed to help finance the park. For its first five years of operation, Disneyland was owned by Disneyland, Inc., which was jointly owned by Walt Disney Productions, Walt Disney, Western Publishing and ABC. In addition, Disney rented out many of the shops on Main Street, U.S.A. to outside companies. By 1960, Walt Disney Productions bought out all other shares, but the partnership had already led to a lasting relationship with ABC which would eventually culminate in the Walt Disney Company's acquisition of ABC in the mid-1990s. Construction began on July 16, 1954, and cost $17 million to complete (equivalent to $ in). The park was opened one year and one day later. U.S. Route 101 (later Interstate 5) was under construction at the same time just north of the site; in preparation for the traffic Disneyland was expected to bring, two more lanes were added to the freeway before the park was finished.

Opening day

Disneyland was dedicated at an "International Press Preview" event held on Sunday, July 17, 1955, which was open only to invited guests and the media. Although 28,000 people attended the event, only about half of those were invitees, the rest having purchased counterfeit tickets, or even sneaked into the park by climbing over the fence. The following day, it opened to the public, featuring twenty attractions. The Special Sunday events, including the dedication, were televised nationwide and anchored by three of Walt Disney's friends from Hollywood: Art Linkletter, Bob Cummings, and Ronald Reagan. ABC broadcast the event live, during which many guests tripped over the television camera cables. In Frontierland, a camera caught Cummings kissing a dancer. When Disney started to read the plaque for Tomorrowland, he read partway then stopped when a technician off-camera said something to him, and after realizing he was on-air, said, "I thought I got a signal", and began the dedication from the start. At one point, while in Fantasyland, Linkletter tried to give coverage to Cummings, who was on the pirate ship. He was not ready and tried to give the coverage back to Linkletter, who had lost his microphone. Cummings then did a play-by-play of him trying to find it in front of Mr. Toad's Wild Ride.

Traffic was delayed on the two-lane Harbor Boulevard. Famous figures who were scheduled to show up every two hours showed up all at once. The temperature was an unusually high , and because of a local plumbers' strike, Disney was given a choice of having working drinking fountains or running toilets. He chose the latter, leaving many drinking fountains dry. This generated negative publicity since Pepsi sponsored the park's opening; disappointed guests believed the inoperable fountains were a cynical way to sell soda, while other vendors ran out of food. The asphalt that had been poured that morning was soft enough to let women's high-heeled shoes sink into it. Some parents threw their children over the crowd's shoulders to get them onto rides, such as the King Arthur Carrousel. In later years, Disney and his 1955 executives referred to July 17, 1955, as "Black Sunday". After the extremely negative press from the preview opening, Walt Disney invited attendees back for a private "second day" to experience Disneyland properly.

At the time, and during the lifetimes of Walt and Roy Disney, July 17 was considered merely a preview, with July 18 the official opening day. Since then, aided by memories of the television broadcast, the company has adopted July 17 as the official date, the one commemorated every year as Disneyland's birthday.

1950s and 1960s

In September 1959, Soviet First Secretary Nikita Khrushchev spent thirteen days in the United States, with two requests: to visit Disneyland and to meet John Wayne, Hollywood's top box-office draw. Due to the Cold War tension and security concerns, he was famously denied an excursion to Disneyland. The Shah of Iran and Empress Farah were invited to Disneyland by Walt Disney in the early 1960s. There was moderate controversy over the lack of African American employees. As late as 1963, civil rights activists were pressuring Disneyland to hire black people, with executives responding that they would "consider" the requests. The park did however hire people of Asian descent, such as Ty Wong and Bob Kuwahara.

As part of the Casa de Fritos operation at Disneyland, "Doritos" (Spanish for "little golden things") were created at the park to recycle old tortillas that would have been discarded. The Frito-Lay Company saw the popularity of the item and began selling them regionally in 1964, and then nationwide in 1966.

1970s

On August 6, 1970, an estimated 300+ anti-war Yippies entered Disneyland in a planned protest against the Vietnam War. The protestors held grievances with specific aspects of the theme park itself, such as the Aunt Jemima-themed pancake restaurant in Frontierland and the park's association with Bank of America, a subject of controversy at the time for its lending to military contractors such as Boeing. The Yippies were met by an estimated 100 riot police who established lookouts within the park and another 300 on standby just outside of the entrance gates. Around 4:00 p.m., many of the Yippies occupied Tom Sawyer Island, purportedly smoking cannabis and causing cast members to halt park guests from boarding rafts to the island. An hour later, the group of Yippies converged at Main Street, U.S.A. and became confrontational with other park guests and riot police after tearing down patriotic bunting while unfurling Viet Cong and Youth International Party flags. Standby riot police entered and the park was evacuated around 5:00 p.m. when some of the insurgents approached the park's Bank of America branch, sparking…